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This session is all about the importance of data to the modern day marketer.
Maarten Westdorp has worked for various IT companies delivering automation and integration solutions. As a marketeer he has been working with various marketing automation products such as Hubspot, Silverpop and Marketo.
Recently Maarten has been credited with the rank of Marketo Champion for building out some revolutonairy automated marketing campaigns. On a daily basis he is responsible for developing the operational marketing strategy for Scribe Software.