10:00 - 11:15
Sales, Marketing, Demo
200 - Intermediate
Selling and Marketing Partners
Social Selling with LinkedIn Sales Navigator and Dynamics 365
The sales profession is changing. Buyers are quick to reject anything that feels generic or impersonal, making conventional tactics like cold calling less impactful. LinkedIn Sales Navigator makes it simple to engage in social selling, a modern approach to sales that uses information from social networks to grow revenue. It harnesses the power of LinkedIn, the world’s largest professional network with over 433M members, to
the right buyers,
what they value, and
with personalized outreach throughout the buying process. With Sales Navigator, sales professionals can build and nurture trusted customer relationships that leads to increased sales performance.
This session showcases Sales Navigator - and how it integrates into Dynamics 365.
Introducing Your Speaker
Steven Kaplan, Senior Product Manager, LinkedIn
Steven Kaplan is a Senior Product Manager at LinkedIn - working on Sales Navigator, LinkedIn's flagship social selling solution. Steven's primary areas of focus are on integration of Sales Navigator with e-mail & CRM systems, tools for administration & management, initiatives for acquisition & retention, and LinkedIn's Social Selling Index (SSI).
Prior to joining LinkedIn, Steven gave his 20's to Microsoft - spending 4+ years on the Dynamics CRM team, as well as 2 years within Bing.
Steven holds a B.S. in Information Systems, as well as an M.S. in Information Systems Management from Carnegie Mellon University. Outside of work he is a passionate runner, having completed 7 full marathons and countless 5k/8k races. Steven is also a voracious traveller, having lived in 6 countries and visited 40.