Session Details
Day: 15/03/2017
Time: 08:30 - 09:45
Room: Vitis 2-3

Track: Executive Exchange
Level: N/A
Audience: Executives/Owners
Microsoft Go-to-Market Leadership Panel
After two days of information, most probably you will have questions. Questions on how to develop your business, questions on how to compete, questions on product development. Questions you might want to ask the Microsoft team. Where is the product development going, what are specific issue you want to address, questions on pricing and licensing, incentives, readiness, marketing and sales. Join Tony de Freitas, Param Kahlon, Matt Barbour, Satish Thomas and Rasmus Foged for guidance on anything you want to know on Dynamics 365 and were afraid to ask.. ;-)
Introducing Your Speaker

Rik Dubbink, Partner, CRM Partners

Rik Dubbink, Partner, CRM Partners The Netherlands & Germany. As a 21-year veteran in the field of CRM, sales & marketing automation and field service management, Rik has dedicated his professional life to supporting customers in the development of relationship management strategies and systems.

His career started at the National Datacenter of the Dutch Government Professional Services department. Soon, he joined a pioneer company on Marketing & Sales Systems in the Netherlands, Matrix Information Systems. Following an acquisition by Baan Company, Rik joined the CRM unit of Baan as a Marketing Manager for the Baan Front Office Suite. Later Rik led the Professional Services Unit of Baan in the Netherlands, Belgium and Luxemburg.

Longing to return to the field of CRM, Rik joined Emiel Putman in starting a new partner for Microsoft in the Netherlands dedicated to Microsoft Dynamics CRM, Microsoft Dynamics Marketing, Social, Customer Service and the entire Microsoft platform. Today, CRM Partners is a leading partner in the Netherlands with 110 employees. CRM Partners is steadily growing and expanding internationally with offices in Eschborn and München, Germany.

Rik Dubbink holds a Master of Arts degree in History from the University of Leiden and a Post-Doc in Information Management from the University of Utrecht in the Netherlands. Rik is a fanatic road race cyclist and MTB rider. Important in life are family, travelling and experiencing new people and cultures, gourmet food and wine and sharing this with others.

Satish Thomas, Group Program Manager, Microsoft

Satish Thomas (@satishthomas) is currently the Group Program Manager for Microsoft AppSource (, responsible for Product Management & Ecosystem.
Previously, he led Product Management for the Microsoft Dynamics Platform / Cloud Lifecycle Experience charter - including Cloud Runtime, Lifecycle Services, Upgrade/Updates, Developer Experience, Diagnostics, Monitoring, Telemetry & Engineering Systems areas for Dynamics.
Satish joined Microsoft in 2006, and is from Botswana (Southern Africa). He has a bachelor's degree in Computer & Electrical Engineering from Illinois Institute of Technology.

Tony de Freitas, Sr. Director, Microsoft

Tony de Freitas is responsible for leading Business Applications – Dynamics team responsible for the partner and channel strategy and programs for the Microsoft Cloud and Enterprise Marketing Organization. His team is responsible for defining the Dynamics 365 ecosystem strategies and channel programs in developing new channels and the evolving the current Dynamics partners and channels to deliver on Microsoft’s vision for business applications.

Tony’s professional career spans more than 20 years of diverse experiences in Consulting Services, Product Management, Channel Sales, Business Development, and Engineering across several Microsoft Business Groups and Geographies, including also leading Business Development initiatives at frog Design. Holds Bachelor of Science in Electrical Engineer from University of Witwatersrand, South Africa. 

Matt Barbour, Principal Program Manager, Microsoft

I have been with Microsoft for 9 years and I currently work on the Dynamics CRM Platform team. 

My responsibilities entail Upgrade and Deployment, Developer Tooling, Solutions framework and Unified Service Desk Platform components.

Param Kahlon, GM, Program Management, Dynamics 365 Customer Engagement, Microsoft

Param Kahlon is the General Manager for the Dynamics CRM Program Management team. He is responsible for driving the product roadmap & strategy for CRM and strategic incubation projects. Param has 20+ years of experience in strategic planning, CRM product management, and new product introduction.

Param came to Microsoft from SAP/Sybase where he was the Vice President & General Manager for Mobile Applications Unit. Param also led Solution Management function for order management and customer service product lines at SAP. Before SAP, Param led Product Management for Siebel Customer Order Management and Siebel Field Service product lines.

Param holds an MBA from Carnegie Mellon University and a Bachelor’s degree in Computer Science & Engineering from Punjabi University, India.

Rasmus Foged, CRM Online Lead, EMEA, Microsoft

Long term executive and incubation leader. Before joining Microsoft in building out the Microsoft Dynamics CRM Online business in Western Europe, Rasmus Foged build one of the first Microsoft Dynamics CRM SaaS provides in Northern Europe, and in following helped numerous ISV’s transform their existing business to the cloud business model. Rasmus have 10 years of experience with Microsoft Dynamics CRM, and today leads the EMEA CRM Online business for Microsoft Corp.

Mr. Foged serves several boards in innovation and leadership, with 15+ years in the cloud industry.