Session Details
Day: 13/03/2017
Time: 09:00 - 17:00
Room: Vitis 2-3

Track: Executive Exchange
Level: N/A
Audience: Executives/Owners
Dynamics 365 Positioning and Branding
Dynamics 365 has come to market in a fast pace. The old product names are gone. CRM and ERP seem to have vaporized. The platforms are blending. The first introduction was only nine months ago in the blogpost by Satya Nadella. And here we are, with new products, new platforms and a new branding and new SKUs. How is Microsoft positioning Dynamics 365? What happened to CRM and ERP, what will Microsoft so with two versions, the Enterprise Edition and the Business Edition? Hear directly from the Microsoft headquarters in Redmond. Tony de Freitas will take us to the thinking and reasoning behind Dynamics 365 and have the perspective of longstanding veteran Mike Gillis on what is happening and where the market is going. This is a-must-attend session setting the stage for the Executive Exchange.
Introducing Your Speaker

Rik Dubbink, Partner, CRM Partners

Rik Dubbink, Partner, CRM Partners The Netherlands & Germany. As a 21-year veteran in the field of CRM, sales & marketing automation and field service management, Rik has dedicated his professional life to supporting customers in the development of relationship management strategies and systems.

His career started at the National Datacenter of the Dutch Government Professional Services department. Soon, he joined a pioneer company on Marketing & Sales Systems in the Netherlands, Matrix Information Systems. Following an acquisition by Baan Company, Rik joined the CRM unit of Baan as a Marketing Manager for the Baan Front Office Suite. Later Rik led the Professional Services Unit of Baan in the Netherlands, Belgium and Luxemburg.

Longing to return to the field of CRM, Rik joined Emiel Putman in starting a new partner for Microsoft in the Netherlands dedicated to Microsoft Dynamics CRM, Microsoft Dynamics Marketing, Social, Customer Service and the entire Microsoft platform. Today, CRM Partners is a leading partner in the Netherlands with 110 employees. CRM Partners is steadily growing and expanding internationally with offices in Eschborn and München, Germany.

Rik Dubbink holds a Master of Arts degree in History from the University of Leiden and a Post-Doc in Information Management from the University of Utrecht in the Netherlands. Rik is a fanatic road race cyclist and MTB rider. Important in life are family, travelling and experiencing new people and cultures, gourmet food and wine and sharing this with others.

Tony de Freitas, Sr. Director, Microsoft

Tony de Freitas is responsible for leading Business Applications – Dynamics team responsible for the partner and channel strategy and programs for the Microsoft Cloud and Enterprise Marketing Organization. His team is responsible for defining the Dynamics 365 ecosystem strategies and channel programs in developing new channels and the evolving the current Dynamics partners and channels to deliver on Microsoft’s vision for business applications.

Tony’s professional career spans more than 20 years of diverse experiences in Consulting Services, Product Management, Channel Sales, Business Development, and Engineering across several Microsoft Business Groups and Geographies, including also leading Business Development initiatives at frog Design. Holds Bachelor of Science in Electrical Engineer from University of Witwatersrand, South Africa. 

Mike Gillis, Co-Founder, Gillis Company

Investing in people, business, and technology that matter. Mike Gillis is a veteran Microsoft Partner having started his first Microsoft partner firm in 1992. Mike’s experience has provided him with a broad perspective on Microsoft partnership. Mike co-founded startup Microsoft Partners as an entrepreneur; he served as an executive as the companies were acquired and integrated into large companies; and eventually served as operator and intrapreneur at the large companies acquiring and integrating other Microsoft partner companies. Mike has been an active member of the Microsoft Dynamics Partner Channel since 2004 when he co-founded Iteration2 in Irvine, CA. Iteration2 won its first customer in June 2004 and in 2005 became Microsoft Business Solutions US Partner of the Year in 2005 and repeated again in 2006. In 2007 Iteration2 was acquired by Hitachi where Mike stayed on to lead Hitachi’s Dynamics business eventually becoming President and Global Chief Operating Officer of the 2,300 person global Dynamics business with multiple locations in US, Canada, UK, Singapore, Thailand, and global development centers in India and Philippines. While Mike was responsible for Hitachi’s Dynamics business, Hitachi was recognized as Microsoft Dynamics CRM Global Partner of the Year (twice), Microsoft Dynamics AX Global Partner of the Year, the Overall Microsoft Dynamics Global Partner of the Year, Professional Services Industry Partner of the Year, Retail Industry Partner of the Year, Canada Country Partner of the Year, Business Intelligence Partner of the Year, Collaboration Partner of the Year, Japan Country Dynamics Partner of the Year and Asia Dynamics Partner of the Year. Individually, Mike received Microsoft’s Eagle Award and was the first person inducted into Microsoft’s Partner Hall of Fame. While at Hitachi, Mike led the acquisition and post merger integrations of Ideaca, Customer Effective, and Ignify.